What So Not – Divide & Conquer EP
Wrapping up his colossal double headline tour with label mate and Fools Gold head honcho, A-Trak and game changing set at Splendour In The Grass, Australian producer What So Not shares title track, accompanying video and details of his highly anticipated, Divide and Conquer EP. Released September 9th via OWSLA/Sweat It Out, the EP marks the first for the newly solo What So Not & includes features from the likes of Kimbra and BURNS, joining JOY., Ganz and long-time collaborator George Maple.
The title track, ‘Divide and Conquer’ was born in Barcelona after a night out in London. Entranced by the “simple dark melodies & modulating basslines” of a Shades & Gas Lamp Killer show, Emoh envisioned: “two once peaceful cities side by side, trying to outbuild each other… It began with the siren, rising in pitch, the bassline creeping in note by note – a hypnotic low end crescendo.”
Back in LA Emoh conceptualised the story of the two cities pulling images from the internet & expanding on the narrative in sequence with the song. The aesthetic was surreal imagery played out in a video game format – an observation on human nature & the paradox of nature & industry. Pretty soon, Emoh had a 15-page document and his first video treatment. He enlisted Babekuhl & Leticia Dare to collaborate on its actualisation & ‘Divide and Conquer’ came to life.
The ‘Divide and Conquer’ EP pre-order includes instant-grats of the title track and the EPs first two singles, ‘Lone,’ a collaboration with Dutch producer Ganz, featuring rising star JOY., which has clocked almost 5 million streams. His follow up collaboration with George Maple and Rome Fortune on ‘Buried’ was released in July with its own surreal video.